Europe

The Vietnamese PDPL and GDPR are not the same law. This is where exporters get stuck.

Op 1 januari 2026 trad de Vietnamese Personal Data Protection Law in werking. Wet 91/2025/QH15 werd in juni 2025 goedgekeurd door de Nationale Vergadering, en Decreet 356/2025/ND-CP kwam op de laatste dag van het jaar om uit te leggen hoe het in de praktijk werkt. Als je de berichtgeving hebt gevolgd, heb je waarschijnlijk telkens

The Vietnamese PDPL and GDPR are not the same law. This is where exporters get stuck. Read More »

The EU-Singapore Digital Trade Agreement is here. This really changes things.

On February 1, 2026, the EU-Singapore Digital Trade Agreement entered into force. It is the first standalone bilateral digital trade agreement the European Union has ever concluded with a country, which in itself says something about how the EU views Singapore. It builds on the EU-Singapore Free Trade Agreement, which has been in effect since 2019. The trade relationship under it is

The EU-Singapore Digital Trade Agreement is here. This really changes things. Read More »

Nearshoring brought you American customers. Europe asks for different things.

Mexico has had a few very good years. Exports reached around $645 billion in 2025. The country ranks eleventh globally as an attractive destination for foreign direct investment. Nearshoring has drawn high-tech manufacturing, electronics, and energy-related sectors into the country at a pace that would have been optimistic in 2019.

Nearshoring brought you American customers. Europe asks for different things. Read More »

Don't go to “Europe.” Go to one country. That's how you choose it.

Every expansion discussion we have starts the same way. Someone says, “We want to go to Europe,” everyone nods, and six months later, there's a translated website, one trade show booth, a distributor in a country nobody consciously chose, and no revenue. Europe is one regulatory market. It is not a commercial market. The rules governing your product are

Don't go to “Europe.” Go to one country. That's how you choose it. Read More »

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